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Schemer, Christian: Matthes, Joerg: Wirth, Werner: Textor, Samuel:
Does "Passing the Courvoisier" always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos.
[2008]
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Matthes, Joerg (1)
Schemer, Christian (1)
Textor, Samuel (1)
Wirth, Werner (1)
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actor
(1)
advertising effect
(1)
brand
(1)
brand awareness
(1)
consumer behaviour
(1)
experiment
(1)
music reception
(1)
online survey
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television use
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undergraduate
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video clip
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research report
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periodical article
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2000-2009
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english
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Psychology and marketing
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